Strategic Insight: Scaling Qualified Leads for a Mid-Market SaaS Platform
The Challenge We Identified: Most B2B SaaS companies struggle with high Cost Per Lead (CPL) on LinkedIn and low conversion rates on content downloaded by unqualified users. Their funnels are leaky, burning budget on traffic that doesn't convert to MQLs.
Our Proposed 3-Phase Solution:
Funnel Audit & Refocus: Abandon generic blog content. Develop 3-4 high-value, niche-specific pieces of gated content (e.g., benchmark reports, audit tools) designed to attract only decision-makers.
Paid Media Architecture: Shift 70% of the ad budget from LinkedIn to Google Search (high intent keywords) and YouTube (retargeting and educational content) to lower CPL by an estimated 35%.
Lead Nurture System: Integrate the CRM with the content system to score leads. Implement a 7-day automated email sequence to push high-scoring leads directly to a sales demo booking page, bypassing manual qualification.
The Expected Result:
Increase in Marketing Qualified Leads (MQLs) by 40% in 90 days.
Target reduction of Cost Per Lead (CPL) from $120 to under $75.
Clear visibility on which content assets are directly contributing to pipeline revenue.